Kooz
As Co-Founder and Brand Director at kooz, I craft and convey our vibrant, energetic brand through captivating imagery and strategic partnerships. I build mood boards, create photo briefs and provide creative direction for all shoots, while also overseeing content creation, fostering community partnerships and forecasting trends to keep us at the forefront of the industry.
Creative DIRECTION: hollis heydenreich
PHOTOGRAPHERs: ally Kroeckel, emma d’arcy, maggie spicer, madeline white, sasha greenhalgh
LOGO, web & pattern designs
I was responsible for designing kooz's logo, website, brand guidelines and all koozie patterns. I integrated these elements into all marketing initiatives, overseeing email and social media campaigns, while also serving as creative director to maintain site visuals.